Summary and Evaluation of Questionnaire Results

Audience Research Evaluation

For our questionnaire we asked 30 different individuals to answer our questionnaire and from those 30 people, 1/3 were males whilst the rest were female. This may not seem fair, however we have taken this into account and are aiming for a mixed gender audience as this would reach to a wider base, therefore there’d be more people interested. 

From the people we asked, only three people were aged outside the age bracket of 15-19 which gives us a better understanding what younger audiences prefer which will give us more ideas, however we will consider other ages as well above 15-19 as the thriller genre appeals to more than younger people. As 80% of our potential audience watches films regularly, this ensures that the opinions we are given are more reliable as they have previous knowledge of films that interest them. When given the options of what thriller subgenres they have previously seen, the results were very close with action being the most seen with 22, whilst our chosen subgenre, crime came third with 20% which does not sway our initial decision to chose crime as there is still a large audience who would be interested. This s proven with the next question as the interviewees stated their favourite subgenres and crime came second with 27% just under action with 30%. This indicated that their responses can be quite accurate as they can give better opinions on what attracts them to this style of films. The main reason behind their decisions is because they find these films exciting, which 33% of answers agreed with. This was followed by the fact that they also find the films either action packed or full of suspense, which we could incorporate into our opening. As 5/6 of our potential audience have previously watched crime thrillers, we are sure that the feedback we receive for this subgenre will be reliable rather than false. 

According to the interviewees, plots that include murders and the bad guy getting caught are the most popular and expected so this gives us ideas of what to base our work around. The most preferred sounds include loud, tense and spooky noises as they help to create more tense atmospheres, which is what they want so we may incorporate the same sounds to appeal to the audience. The ideas for the protagonist character were rather close with 42% suggested to use police officers whilst 32% preferred detectives, however the antagonist character was rather conclusive as 16 people believed that having an escaped con as the bad guy was the best idea, therefore this gives us a better idea of what people to use and adds to the plot. Weapons were considered the most iconic props in the subgenre as over half o the people we asked agreed so we will attempt to incorporate these as much as possible. There were mixed views on camera movements as the results were close, however the most preferred shots were close ups and establishing shots so there will be important during our planning and filming. Finally the editing was considered, which also produced rather close results but the best were slow motion editing and fast cuts, which we will also add to our introduction.